Fuzzy, sweet indie-rock has always had an appeal, an enjoyable, accessible sound, but also a ceiling, struggling to do more than be just an enjoyable, accessible sound. That’s why it’s faded in and out of popularity so frequently, from the likes of shoegaze to ‘whatever happened to shoegaze?’ to nu-gaze to ‘was that even a thing?’ Every few years it gets forgotten, and every few years it gets revived by a new cohort of kids who love it, like Brooklyn’s Gingerlys on their self-titled debut.
Opening with “Turtledoves”, Gingerlys lets the listener know what it/they are, and welcomes in with bright, sweet, fuzzy-high indie-rock that only gets better on the following “Playgrounds”. Gingerlys doesn’t vary widely from that fuzzy sound, with even sadder material like the swaying “See You Cry” and shimmering “Let Down” still bright, though there is some speedy fuzz to “Incandescent”.
And it’s a nice sound through-and-through. Gingerlys embraces that sound, bringing back, yet again.