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Summer is a time for music festivals (QRO Festival Guide). Some people
drive to the fairgrounds or a major park for a day, soaking in a few of their
favorite acts. Some pack up a ton of camping gear and travel to the
middle of nowhere, where their multiple day antics are the stuff of cutting
rooms for documentaries. Nestled in an unassuming spot in the heart of
Atlanta, some people come out to Wonderroot, a non-profit organization
committed to creating a vibrant artistic community. As August rolled to a
close, Nophest took over Wonderroot for a weekend, a unique music festival in
that it holds the feel of good friends hanging out. Now in its third
year, the Nophest Music Festival brought 30 interesting and lesser-known bands
to the basement of Wonderroot for a weekend of music, cheap beer, and
counterculture.
"Everybody is so focused on the music.
It's all about the talent." Nophest originally ran twice per year, once in the spring
and once in the fall, but in 2009 it tapered back to one event per year.
Last year, Nophest was a massive festival, spanning several venues and hosting
over 50 acts. This year, the scaled back event still provided the same
charm, albeit at a reduced scope. Economic factors came into play, as the
cost of venues and bands can be prohibitive in these times. A major
factor in reducing the size of the festival was logistics; managing a huge
number of bands was a nightmare for organizer Randy Garcia (QRO interview) and friends, with their small crew of volunteers.
While Nophest holds no major headliner, it has become a
staple of the Atlanta music community. The crowd stayed steady through
the three days, and people came to expose themselves to the music. Jenn
G., a communications strategist, was attending for the first time. "I had
no idea what to expect," she said. "Everybody is so focused on the music.
It's all about the talent." Most music festivals pull their crowds
through star power; Nophest has become knows as a place where good music flows
like the kegs of beer, and the crowds are less interested in the brand name
appeal of the artists than the opportunity to discover something new.
While this is some of the pure charm of the festival, the lack of star power
likely had an impact on the overall attendance, especially on the final day.
The event started in the evening of Friday, August 28th,
and ran all day Saturday and Sunday. Although the skies were gray and
dull during Saturday and Sunday afternoon, people continued to trickle in and
out. There were no blaring banners for sponsors, no tables offering cell
phone freebies. There wasn't even a large display for merchandise; bands
simply pushed their wares after their sets. Nophest takes the music
festival as far from commercialism as one possibly can; it is a place to hang
out, to socialize, to engage in thought provoking conversation and meet old and
new friends. The cheap beer was a great draw, and while there was a green
room for bands, there was no food available for the general public.
The intimate basement setting held no pretension, and the
most striking feature of the festival was the singular focus the audience kept
on the music itself. Inside the basement venue, as act after act played,
there was very little talking. People were completely absorbed by the
music they were listening to. Andrea, an educator at the Atlanta Historical
Center, saw a write-up on Nophest in a magazine and felt compelled to check it
out. "People like following things that are unique and out of the
way. I like supporting the arts in my community."
"People like following things that are unique and out of the
way. I like supporting the arts in my community." Nophest is about more than just the music. It is an expression
of the independent music community's commitment to the musicians on the
scene. Founded by Randy Garcia, his intention was to present a festival
that sprung from his roots in punk rock. Nophest was originally birthed
from independent Nophi Recordings, and this year Garcia was proud to say that
no artists from Nophi were playing. This festival is far beyond an
opportunity for self-promotion for Garcia - it's his vehicle for giving
something back to his community.
The music itself passed the spectrum from afternoon
ambient electronica to full on blaring rock ‘n' roll at night. Each band
that played had their own identity, their own image, and their own
talent. There was not a dud in the bunch. Nophest is not musically
genre based, and each passing hour continued to showcase electronic, rock,
indie, and punk bands, all spanning the extensive and eclectic of Garcia, and
the community at large. Friday night included the hard electronic and
multimedia presentation of Larvae, and the experimental and lively
Jungol. This Piano Plays Itself brought a lush, raw, and well arranged
mix of rock and pop. Saturday was a very rock oriented, and the parking
lot and stage area were jam packed for the full Renaissance regalia and
steampunk sensibility of Extraordinary Contraption, and the blazing guitar and
soulful vocals of Garcia's own indie band Nerd Parade (QRO album review). By Sunday, the crowds were sparse, partly
due to the endless rain, as well as the unrelenting hangovers. Halfway
through the day, Sensitive Chaos summed up the mood perfectly, with a low-key
set of electronics that massaged the brain, and soothed the heart. While
the music played on, the other major event of Sunday was a large gathering of
folks in the parking lot playing six degrees of Kevin Bacon, complete with
notes and a map for quick reference.
Rather than high priced water or fancy foods, Nophest
offered dollar beer, and according to one of the Wonderroot volunteers, all
proceeds go to the band. Wonderroot is not an ordinary venue, and as a
non-profit organization, has no need to have the event be profitable. It
is the perfect statement for what lies at the heart of Nophest: It's all about
the music.
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