The surprise Beyoncé single “Black Parade” feels like nothing more than a half-baked attempt at PR. It’s easy to imagine that the song was written in the back of a Bently using nothing more than a few cultural references and a copy of Pro Tools. There is no emotion, no soul in this record, this from the queen of heartless, emotionless music. The song supports her charity’s Black Impact Business Fund but still manages to feel empty, even with references to the African Baobab tree and Oshun, the Egyptian goddess of love, femininity, sensuality, and fertility. These references fall flat and come off as highbrow, some sort of Park Avenue call to power. Listen to the track, judge for yourself, then move on.
Listen to Beyoncé’s “Black Parade”: